Mcdonalds Organizational Behavior - 4665 Words

McDonald’s and Its Crisis What should a company do when its core product is considered â€Å"unhealthy† or even â€Å"harmful† by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed that children’s increasing intake of fast food, which often contains high sodium content, sugars, saturated fats, and calories, for a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health†¦show more content†¦Furthermore, the corporation was heavily condemned by the public for exploiting children market and causing childhood obesity. Indeed, McDonald’s has been using advertising which mainly targeted children. As a resul t, according to the survey to American school student in 1996, 96 percent of all children could identify Ronald McDonald (Cohen, 2011, p8-5). How was McDonald’s able to achieve the above result? McDonald’s children marketing strategies were very simple but extremely effective--to give small toys as a treatment to children in order to appeal to their interests. With the repeated uses of this psychological influencing tactic, children would subconsciously make a connection between McDonald’s and toys. Therefore, children, who were under the influences of McDonald’s marketing strategies, could not help to think of McDonald’s whenever thinking of toys. The plaintiff, Monet Parham, a California mother of two, sued McDonald’s overly exploiting children market on Oct 2010 (Dan, 2011).She claimed that McDonald’s gave out alluring toys that come with the meals in order to lure kids into unhealthy diet. The mother also stated that â€Å"McDonald’s make it so much harder to say no to her kids when they are really want those toys† (York, 2010). The CSPI (Center for Science in the Public Interest) confirmed that â€Å"kids do not have the cognitive maturity to understand the persuasive intent of advertising† (York, 2010). Later on, the ban of serving Happy MealsShow MoreRelatedOrganizational Behavior Change Project 1112 Words   |  4 Pagesapt example to study the organizational behavior change project. The organization is operating in over 121 countries around the globe and more than 52 million people working Cross all locations in the world. The organization has laid firm grounds of motivating its emp loyees by engaging them in different programs and has maintained its competitiveness. Therefore, we will study McDonalds to gain insight of its organizational structure and current state analysis. 　　　　McDonalds believes in employee satisfactionRead MoreInvestigate The Extent To Which The Purpose, Structure1246 Words   |  5 PagesINVESTIGATE THE EXTENT TO WHICH THE PURPOSE, STRUCTURE AND CULTURE OF YOUR ORGANIZATION AFFECTS YOUR BEHAVIOR AT WORK. This report will Talk the extent to which the purpose, structure, and culture of an organisation effects its employee’s behaviour within the workplace. The way McDonald’s Corporation is structured and how this impacts individual workplace performance and the influence of McDonald’s organisational culture on my own working practices, as well as the effects of the above in supportingRead MoreMacdonlds1315 Words   |  6 PagesRUNNING HEAD: McDonald’s CASE STUDY Mondrea Mathews Professor Germain HRM 532 Talent Management January 22, 2012 McDonald’s has been around for fifty-four years. 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